In the previous article, we covered the basics on getting business information and website on the web. This article will explain how to optimize keyword saturation for the internet. This will help bring up organic listing while maintaining company brand or business identity.
Optimizing Website Keywords to Internet Trending
First, find out what the website current keyword saturation is by visiting Google Keyword Tool. There are a few options for finding the right keywords for website businesses. Hint: Type keyword tool in browser and google's should be at the top of the list.
Make Keyword Research Easy with Good Website content
If the website was built with good content and verb-age about the business, keyword research will be easier. Simply insert the website address and Google will scan through the website to generate optional keywords. You can then choose anywhere from 6-12 of the keywords listed. (We will explain what to do with them in a moment.)
Researching Keywords before Website Content is Created
Simply insert some basic words into the tool and it will generate a list of the most searched keywords related to the query. This is a fairly simple process, but is key to boosting organic listings on search engines. After chosing 6-12 keywords, type them into the search engine and see who the competitors are. Consider adding a city or state to the beginning or end of each keyword to enter into a more local setting.
Integrating Keyword Research into Website Content
Integrate the chosen keywords into your website content, description, and titles. This does not mean every page should have the exact same wording. Having more web pages with various content, descriptions and titles, will help to enhance your chances of placement on the web. Strategically insert keywords in a way that makes sense to visitors.
- Keyword – “cheap shampoo” – sentence “Shamptastic is not your ordinary cheap shampoo, we infuse…” etc
Your title and description should be treated differently. Each web page on your website will have a title and description feature. The title is what viewers see at the top of the browser. The description is what the search engine will display when customers are searching for you. Concerning your title, you should have your company name first, followed with a keyword or location pertaining to the page.
- “Staplers Office Supplies in Satalite Florida”, “Staplers Office Supplies – Contact Us”, “Staplers – Chairs, Computers, Networking and TVs”
Reason not to Flood Page Title with Keywords
Some ask, ‘Why not use all keywords in the title?'. Truthfully, you can, but I do not recommend this for many reasons. Search engines are flooded with repeating keyword titles that do nothing but make websites blend into the search results page. We have personally placed many websites on the 1st page without losing company branding. It just depends on the competition and target market.
Company Branding helps in many ways with Seo
In order to brand anything, the name needs to be prominent everywhere on a website and places that information is listed. This will give clients a sense of trust in product or company as they see the branding more and more. Each business is different; for some the product sells itself, and for others the brand sells the product.
Editing Search Result Descriptions
Changing web page descriptions correctly can be effective for customers and search engines alike. This is where it can get a bit crazy inserting keywords; make descriptions as legible as possible to potential readers. The best way to enhance the web page is to make sure there are about 1-3 matching keywords between your title, description and content.
- Title: “Staplers – Chairs, Computers and TVs“
- Description: “Staplers provides chairs, computers, tvs, calculators, networks and more. We have several locations to serve your needs through the state of Mississippi”
- Content: “Computers from $199….Chairs on sale $50….Tvs from 32 inches….”
Search Engines read in a Hierarchy of Code throughout the Webpage
When websites ‘connect the dots’ from title, description and content it boosts placement in search engines. Since the order that search engines read is from the top to bottom of your web page. Keep in mind, search engine results placement is important but keeping customers on your site is more important.