web design factors

Continuation of Building a web design for conversion - Part 1: Analytics

In our last post, we focused primarily on analyzing the facts of what a majority of visitors like from your current website. At this stage we will be discussing the process of designing for conversion. To get started on the design, we need to understand what the visitors typically do on your site. For example purposes, we will focus on our recent site revamp for reference.

When it comes to website redesign there are a few marketing factors we analyze for an existing website. The first step is to have a good analytics tool installed on the server to provide specific conversion data that will help decide what works and what does not work. We implement Google Analytics and Crazy Egg for about 14-30 days depending on the current flow of traffic.