Often web designers neglect the simple basics when creating a product for customer interaction, Research & Analysis! Business owners do not buy property in a location without making sure it will produce income, treat web design the same to guarantee success.
Treat web design as a magazine
Magazines use headlines, imagery and verb-age to capture the attention of a potential reader. It's important to use the same techniques when creating a web design that will be judged in the first 10 seconds of viewing.