3 social media mistakes by major companies (and how to prevent making the same mistakes)
1. JPMorgan and an epic Twitter Q&A
With more people using mobile devices to communicate, it’s now even easier for them to vent their frustrations with a company online. Customer complaints can quickly go viral, as JPMorgan found out when they cancelled a November Q&A session over Twitter, using #AskJPM. The idea immediately backfired as angry tweeters responded with a flurry of negative comments.