Keyword Optimization
When optimizing your website a crucial part is doing the research. You need to find what your customers are looking for and plan where you want them to find you.
What tools do I need?
We offer a $30 / year service through our web hosting service that helps you get started. Google also offers a free keyword tool on their website, among other various website tools.
How do I know what to choose?
- Localizing your keywords
- To pick up quick business while you wait for global placement, choose keywords that pertain to your city or state. For example, 'orlando web design' instead of 'web design'.
- Product or Services Keywords
- This is a no brainer, select the highest traffic products or services that you offer according to your keyword tool of choice.
- Know your Target Audience
- You wouldn't put an advertisement in a nursing home if your target market was ages 18-21. You want to place your ads strategically to reach your online audience.
