When it comes to website redesign there are a few marketing factors we analyze for an existing website. The first step is to have a good analytics tool installed on the server to provide specific conversion data that will help decide what works and what does not work. We implement Google Analytics and Crazy Egg for about 14-30 days depending on the current flow of traffic.
web design tips
Inside today's competing and internet marketing, it is important to comprehend the scale with regards to website design & development. Typically, Internet layout could be the process regarding planning and even creating website pages, which conveys relevant articles, along with a remarkable layout.
As technology continues to grow, UX web design is starting to flourish more & more throughout search engines. We are past the era of only techniques, where keywords and content were 90% of a website's ranking. A few tips for staying ahead of the curve would be to invest in a better user interactivity with your website & building a strong social networking strategy.
Success starts with a good website & mobile application design
Over the past 6 months, we've noticed an increase in mobile phones accessing customer websites (via Google analytics). Shrinking a website design onto a mobile platform such as iPhone or Android is an easy task when the HTML source code is structured properly. The most important features you can have on a mobile accessbile website are:
- Click-to-Call button directly below logo or company branding
- Store Address linked to Google Maps
- Shortened Contact Form (Name, Phone or Email, Message)
Building a better web design using Responsive CSS & HTML5
Instead of trying to adapt current websites into mobile platforms, we started building them from the ground up with mobile themeing in mind, allowing for a much better user experience. Doing a complete web redesign allows for HTML updates that give much more flexibility by utilizing newer technology such as HTML5.
Whats on the horizon for Fishpunt's web design packages?
We are currently developing a complete package that businesses can take advantage in order to stay ahead of the curve and dominate their target markets. Our package is going to help research the data provided by business' current website statistics and determine what the best approach to enhancing user experience will be. Some of the information that we crunch from analytics are:
- Bounce rate
- Top Landing Page
- Search Queries
- Average Time on Site
- Traffic Conversion
Another great item is a white-label mobile application for companies to connect & help get more reviews / feedback from customers. By having a free downloadable application for customers, you're providing an instant marketing tool that can be utilized to provide better customer experience & resolve issues that may occur. It will be just another great asset to add to your diversified website marketing strategy.
Creating a website from scratch can be a difficult task, but there are a few steps that can help in completing the web design. A website is a reflection of the information displayed on a web page. Keep this in mind, and it will help wrap the web design around the content instead of the content around the web design.
Often web designers neglect the simple basics when creating a product for customer interaction, Research & Analysis! Business owners do not buy property in a location without making sure it will produce income, treat web design the same to guarantee success.
Treat web design as a magazine
Magazines use headlines, imagery and verb-age to capture the attention of a potential reader. It's important to use the same techniques when creating a web design that will be judged in the first 10 seconds of viewing.