google local results

Any business that includes local customers into their business plan needs to be aware of the different sources available to market for their target audience. One of the biggest tools we use is Google Places for our local clients. It's free, provides analytics, and generally provides some decent traffic. Of course there are always new Google Updates  that create another service to provide better ranking and results such as our local listings that we pushed early Jan 2011.

I've recently come across a video about how the changes in Google effect sponsored and organic listings (http://www.youtube.com/watch?v=xvSmGKrwR4c). The way Google has become the super-power of the internet domain, by controlling how internet advertising campaigns are handled on a daily basis.