Google +1 feature is the new option available to Googlers logged into their gmail account. Similiar to the Facebook "like" button, it's a way to let friends that are party of your gmail social group to see what sites you recommend. As of right now this feature will not affect search engine ranking globally, but it will end up affecting your ranking on friend of friend's gmail accounts. It sounds a little complicated, so I'll break it down below.
1st page on Google
As always, Google dominates the market in many ways both for providing results and creating income for local businesses. Often orlando local businesses shy away from internet marketing companies that guarantee 1st page results on Google, for many reasons. Essentially, seo companies in general use fear tactics to manipulate businesses into long-term contracts. It's common fear that if your website is not on the 1st page of Google, you will not receive business. This is only partially true, not all businesses require 1st page on Google.