What are landing pages?
In online marketing, a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.
In pay per click (PPC) campaigns the landing page becomes customized to enhance the effectiveness of different advertisements. By studying metrics or analytics of the linking URL, marketers can compare the click-through rates and Conversion rate to determine the most profitable advertisement.
Why are landing pages important?
When dealing with any internet marketing campaigns, it is important to cater to the target audience. Everyone responds differently to advertisements depending on your demographic. Important things to know when choosing your demographic are age, gender, income level, occupation, education, and family circumstances: married with children, single, or retired.
How can a landing page help with web traffic?
The internet is a large environment, using landing pages can help drive traffic in from many different locations. Websites need to be treated as if it was a physical location in a city and the goal was to drive in daily traffic by advertising on the nearest billboard.
Steps to creating a successful landing page
- Message & Contact information must be dominant
- Call to action - Either have a coupon or interactive form available
- Company contact information with location
- Links back to original website
Landing Page Benefits
Since a landing page is essentially a one-page website, there are no monthly advertising payments. 5 landing pages are equal to the cost of 1 print advertisement's monthly cost. Creating 5 more opportunities for a website to be discovered: priceless.
Example Landing Page Network by Fishpunt
Solar Inquiry Network
Discount Used Tire Network