Web Design & Internet Marketing Blog
Print Marketing: Investment or Waste? Calculate ROI
Many start-ups, entreprenuers, and small businesses fail to understand the importance of calculating their return on investment(ROI) from successful print marketing campaigns. Have you heard the term "It takes money to make money?" and thought that it meant hundreds or thousands of dollars? I disagree. To me the term means in order to make $5 you need to spend $1.
Over A Decade of Color Decoded
Color- The Sixth Sense
Color is one of the many tools we use to define the world around us. We often use color to describe our mood or setting. We use color to warn, excite, entice, scare, and advertise. We also subconsciously use color to define periods of time.
Google Update: 35% of Searches Affected
Google announced another update to their search algorithm that will be affecting many results. They are reporting that the theory behind this update is to provide relevant information pertaining to most recent updates / events. Using their example, if you search [olympics] then it is possible you are interested in the upcoming 2012 event versus the 1980 events.
Google said:
How to find a social media influencer
Social media influencer is a marketing expert that can help empower companies by interacting with facebook & twitter followers. A key benefit with using social networking is the ability to spread the message quickly throughout a large community of potential customers. What many companies fail to understand is the difference between interaction and impressions.
Whats New: Custom full-color printing products
When it comes to marketing, we believe in creating a diverse strategy with a health mix of web services, printing products, and social networking to drive sales up. In the past year, we have done over 150 printing jobs and about 30 of them were looking for a custom solution. Whether it was a special shape, texture, or unique style.
The Crucial Steps In Company Branding
Every organization leader must know how to do company branding. Your organization is required to have its own style. The items you select to represent your firm have to reflect the characteristics you want to show your consumers. Any buyer has to be able to look at your online home or go to your physical location and view the values you honor. Ideally, the marketing efforts you make need to display the desires and requirements you meet for your consumers.
Tips on building a website development project
Inside today's competing and internet marketing, it is important to comprehend the scale with regards to website design & development. Typically, Internet layout could be the process regarding planning and even creating website pages, which conveys relevant articles, along with a remarkable layout.
Wordpress or Drupal: Which is the better CMS
These are only 2 of many competitors for content management systems (CMS). What is a CMS? Anytime there is content on a website that is editable, 99% of the time the website is driven by a database. When a website has a database, there needs to be a way to easily access and edit the database without knowing any web code. That is what a content management system does, it provides a user interface that can easily control website content with minimal knowledge.
Google Pagerank: Quality over Quantity
At the end of June, we caught Google updating PageRank (PR) on several websites. That is until we started evaluating some more data from our fresh website launch in the past month. After just 2 weeks of being launched, this website has received a PR3.
Mobile Era: Preparing for a better UX web design
As technology continues to grow, UX web design is starting to flourish more & more throughout search engines. We are past the era of only SEO techniques, where keywords and content were 90% of a website's ranking. A few tips for staying ahead of the curve would be to invest in a better user interactivity with your website & building a strong social networking strategy.
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